THEY MAY NOT BE REAL, BUT THE HYPE AROUND THEM IS
Small brands are already onboard. Big brands are realizing the benefits too.
Virtual influencer marketing is quickly becoming the next marketing trend sweeping the world, with KFC being among the first of larger brands to see real, tangible results.
In a recent campaign, KFC’s long-standing brand mascot, the infamous Colonel, got a digital makeover and soon after, began to grace their Instagram account. His presence was well received.
Over the span of 21 posts using a virtual influencer, KFC saw their engagement double. They averaged roughly 13k likes and 180 comments using standard KFC content, but when the virtual colonel was introduced, engagement spiked to an average of 25K likes per post and 350 comments.
The outcome was staggering and proved the use of a virtual influencer both intrigued their audience and encouraged them to start more conversations around the brand.
We broke down KFC’s virtual influencer initiative and reviewed what they did well. We also shared our own thoughts on how the campaign could’ve been improved to be an even bigger success.